There can be absolutely no denying it, the way that the world works, relates, spends and saves money has fundamentally changed. This represents a huge opportunity for banks, financial services and anyone in the customer service space to start designing for the future. In this video-clip banking innovator, cofounder and president of Moven, Alex Sion introduces the 'new possible'. It's time to design a new North... are you ready?
eriously...mobile at point of sale will change advertising as we know it
In Wikipedia, the universal arbiter of debates on definition or trivia, "Advertising" is defined as follows: a form of communication used to encourage or persuade an audience to continue or take some new action.
Using mobile devices such as smartphones and tablets is one of the main ways that upscale financial services companies can increase customer interaction and build loyalty.
Affluent consumers, more than anyone else, expect to interact with their financial services representatives both in-person and not via with mobile devices such as smartphones and tablets. Providing a comprehensive and consistent mobile strategy for consumers will help to increase brand loyalty.
From the Idea Engineers Blog:
Closed loop contactless cards, such as Octopus, Oyster & Ez-Link, has been gaining mainstream scale and has penetrated by major sectors such as transport, payment, and retailing. Contactless card technology can now expand its domain of applicability by adding contactless functionality to the mobile phone. The Near Field Communication (NFC) mobile service, which leverages the current contactless infrastructures, particularly those based on industry schemes like VISA or MasterCard, has in the last year seen some major announcements and implementations. In countries like Korea and Japan, services benefiting from the convergence of contactless card technology and mobile phones have already been introduced commercially, and these converging services are ubiquitous and successful.