ode to trends...
In a world where disruption has become the norm, super-intelligent computers have the potential to revolutionize how we both govern and conduct business - yet it is not always immediately obvious how the science of artificial intelligence can help shape image and brand identity. Dr Catriona Wallace takes a moment to help us identify the challenges of AI and marketing, and where they intersect.
Artificial Intelligence is regarded as the most powerful transformation to affect business and society since the invention of electricity - and is now in reach of the Board and Executive team.
So how should our business leaders consider the ethical challenges that A.I. presents?