He has the ability to make people who are not used to thinking differently, do so! Australian boardrooms need more Adam Ferriers.

100% of delegates rated Adam Ferrier’s presentation “How to change people’s behaviour (yes really)” at Mumbrella360 as either ‘Excellent’, or ‘very good’.

Adam possesses a rare gift to be able to communicate often very complex human psychological issues at a level which our directors could absorb. His presentation delivered its message with clarity and single mindedness.

Adam was one of the highlights of the festival. His insights into Social and Consumer Behavior provided were both enlightening and entertaining.

Adam Ferrier rates as the number one speaker for both inspiring and enlightening the audience with his wisdom and engaging presence.

The Advertising Effect

How to Change Behaviour 

We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best-selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how. 

Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will: 

• Encourage delegates to utilize the behavioural science behind motivation theory 
• Shed light on the key factors that must exist to create lasting change 
• Provide tools and techniques to put this new knowledge into practice  
• Flip everything you thought you knew about why we do what we do on its head 

The Ultimate Branding Tool Box

If you were a product what box would you come in? If you were a business what uniform would your staff wear? In a world where millionaires are made on blogs, and a website review can break a billion dollar business, what are you doing as a person in business to grow your brand?

Nobody understands the power of a brand more than Johnny Earle and in this passion fueled presentation he talks to employees, CEO’s and business owners on how they can generate a world-class reputation that is impossible to ignore.

Key takeaways include:

• Shiny packages – simple tricks that you or your team can use to stand out
• Disruptive marketing – ways to create a buzz that people share
• First up – how to take a ‘great’ first impression and make it unforgettable
• Cut through – the messaging you can use to ensure you are remembered

Empowering Entrepreneurs

So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you how to get behind the wheel and steer!

With utter conviction and complete passion Johnny will talk budding entrepreneurs through the lessons he has learnt on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality.

Key takeaways include:

• Defining your brand – creating a product that people can believe in
• Money talks – how you can generate cash to get up and running
• Getting back up – how to fail in style, and get back up for more
• Keeping the focus –simple tricks for keeping your head in the game

Contemporary Leadership

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennia’s.

There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.

Key takeaways include:

• Focus Pocus – when the stakes are high, how do we keep our teams focused and driven?
• Happiness Hypotheses – get your team to fall in love with what they do
• Supportive Leadership – how do we create a culture where failure is appreciated?
• Brand Alignment – simple tools to embody the brand in and out of work hours

Inspiring Customer Loyalty

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Key takeaways include:

• Capitalizing on Cut Through – how to stand out in a saturated market
• Your Personal Brand – how everything about your first impression counts
• Experiential Drivers – creating employee, team and consumer experiences that people shout about
• Effective Innovation – taking existing genius and growing it!