All articles by Ode team


Inspiring Customer Loyalty

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Key takeaways include:

  • Capitalizing on Cut Through – how to stand out in a saturated market
  • Your Personal Brand – how everything about your first impression counts
  • Experiential Drivers – creating employee, team and consumer experiences that people shout about
  • Effective Innovation – taking existing genius and growing it!

Mindset for Growth

The key to any successful business lies in having people that are open to discovering new ideas and that’s what John Sweeney specializes in – implementing tools and practices that create tangible shifts in behavior resulting in a workplace that is not only open to change, but that loves it!

Leaders and teams are often operating from a place of fear when faced with the unknown; whether that’s a fear of change or of failure – in this insightful presentation delegates will learn how to reframe challenges and grow from every ‘bump’ in the road. Tangible takeaways from this keynote include:

  • Yes And – simple conversational tools to steer interactions to a powerful place
  • On the fly – how each of us can ‘re-frame’ a confronting situation and react perfectly every time
  • Listen up – how to actively listen to concerns, questions and moods to identify key behavior drivers

John also specializes in:

  • Sales conversations
  • Agility in business
  • Driving growth through customer care
  • Innovation in practice
  • Team alignment

Sales Training and Operational Effectiveness, ING


INCREDIBLE!! I heard from a number of attendees that he was the best presenter they have ever witnessed. He’s incredibly engaging and was perfect for an audience of sales reps.

Director of Training and Development, Facebook


You were the best...nailed it. Perfection. Thank YOU!!!

Dir. of Leadership Development, Ingersoll Rand


John Sweeney is incredible! His interactive session with our top leaders was the fuel we needed for positive change. I would hire him again in a second.

The Ultimate Event Playlist

November 21st 2014

There are many many elements that make up a brilliant event - great catering, the perfect Ode speaker, but once you've got all that in the bag the only thing left is the music!

Ode To Two Million Lives So Far!

November 21st 2014

When you drop a pebble in a pond the effect ripples out to the rest of the water, in the events industry the experiences we create are that pebble. It can be easy to forget, between meetings and briefs, that we are in the business of inspiring people - but we are, and it's a huge priviledge to be able to share the effect of these events with you.


Stephen Koukoulas - Testimonials

Stephen has a way of making economics fun and relevant - 10/10

Sneak Peak - 'Caught In The Crossfire'

November 11th 2014

 Unarmed Sitting Ducks

Knowing what's coming, I put on my sky-blue UN armored vest and helmet. My team-mates laugh and joke about how cute I look in my little blue armored suit. But after the first 1000-pound aerial bomb hits a nearby town seconds later, smashing buildings apart, the mockers scramble for their own flak jackets and helmets.

What's In It For Them?

November 4th 2014

The difference between a great salesperson and a terrible one is simple - one thinks selfishly and one doesn't. 

Now you may think that a bad salesperson is probably the one doing the selfish thinking but you'd be wrong - because the key to making a sales is understanding what's in it for the client.

Love The Sales Struggle!

October 31st 2014

In the good old days we’d have extreme periods of change, followed by long periods of calm. A new competitor would arrive on your turf,  or a new piece of technology would alter things and everyone would batten down the hatches and pray they’d make it out in one piece.

Sales Resilience

October 31st 2014

Sales? I don't like having to 'make the sale'.  I loathe it.  The very thought makes me uncomfortable.   There’s only one thing worse for me… having to ask for payment.  Even when it’s a legitimate request!  I'd rather track militia leaders in the Solomon Islands or board smuggler ships in the Arabian Gulf, than ask for payment.


October 21st 2014

As International Women's Day approaches for the events industry our minds have turned to what it means to be a woman in the modern business world. 

Ode To Amazing Events

October 21st 2014

Where does the time go? Anyone who has ever planned an event knows that it's often the tasks that were only supposed to take five minutes that end up taking eons and draining the budget dry!

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