All articles by Ode team

Ignite Your Greatest Untapped Resource In Business

March 30th 2015

The battle for business may be being fought in boardrooms, but it’s being won at dinner tables, and the brands, organisations & people that have the competitive edge are the ones that know the secret to turning their clients into walking, talking advertisements.

3 Keys to team performance

February 24th 2015

1) Create Real Collaboration

Real collaboration requires that no one is afraid to say what they think, or engage in heated debate to sell their opinion. Too many teams are bound my un-speakable topics, fear of stupid questions, or domination of strong personalities over the introverts. Take steps to make sure that everyone is comfortable speaking up and defending their stance.

2) Set the Rules of Behaviour

Above all else, the one thing that stops managers holding people accountable to behaviours is that they don’t make those behaviours clear. By setting the team’s rules of behaviour, we make expectations clear and set boundaries around what is acceptable. To do this effectively, see number (1) above.

3) Be Consistent

The key to any change is consistency. If you want people to focus on goals and execute the high impact behaviours, you need to talk about them, review them and measure the ALL THE TIME. This is the only way that people see that these things are important.

What is Clarity and why do we need it?

February 24th 2015

One of the greatest ways to boost the performance of any team is to create unambiguous clarity. Clarity isn’t merely crystallising a message and letting everyone know what it is. Clarity is about people really understanding what is most important. What goals are compelling. What behaviours are acceptable and necessary. And what they need to do for high performance.

True clarity is elusive for most teams. They need ownership, and a commitment to upholding team goals and values. This is a difficult task, but anyone can do it if they focus on some really simple things.

To download the Chapter on clarity from Tony’s book, Jack and the Team that Couldn’t See, click here.

Jimmy Maher, Former Qld Bulls Captain


Tony Wilson has been our Performance Coordinator for seven years. He has been an integral part of our success during this period through his willingness to be involved in the development of our team dynamics. Quite simply, he has taken the Qld Bulls to a new level.

State Mgr, Challenger Financial Services


Tony's keynote on "motivating staff" was a motivation in itself. The feedback from our clients has been overwhelming, and those who have implemented some of the suggestions have made a marked difference in their staff performances and operations

State Manager, Challenger Financial Services


The feedback after Tony’s off-site was overwhelming.  To quote a couple of the guys - “the best one day we’ve ever spent at a conference”

Senior Manager, HR, Legal Services


Tony is a very engaging, creditable and a positive motivational speaker who alway makes sure that he knows his audience and how to hit the mark

My Secret Ingredients To Create Brand Hysteria!

March 21st 2016

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international t-shirt brand with "faux-bakeries" in Boston, London and Los Angeles and pop-up shops around the world. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases, while thousands around the world have inked themselves with Johnny Cupcakes tattoos.

But it wasn't an easy road! Here I want to share with you just a few ways in which I have been able to create hysteria around my brand so that you can take away some pointers on how to replicate this in your teams, businesses and lives.

Survive And Thrive In Finance

February 9th 2015

2015 marks the 100th anniversary of ANZAC, 100 years since our troops landed on the shores of Gallipoli.  Matina Jewell served as one of six Commissioners on the ANZAC Centenary Commission alongside former Prime Ministers Bob Hawke and Malcolm Fraser.  In a 100 second interview we ask Matina her thoughts on the ever changing world of finance.

Avoiding "Short Change" In Finance

February 3rd 2015

There can be little doubt that we human beings, on the whole, dislike change.

No finance union, for instance, have ever threatened to take strike action until their members annual leave entitlements were not replaced immediately with ‘a bit of a change’. In fact, doing so would probably lead to strike action… or worse.

Selling To Women

In Amanda’s latest book on marketing to women, Amanda outlines the results of years of research into women, gender differences and consumer behaviour and provides a step-by-step process for attracting, retaining and maximising a loyal female customer base.


RETAIL REVIVAL is your definitive guide to surviving turbulent times. It outlines a step-by-step system for growing your business and reveals powerful inside strategies from some of the world’s leading retailers.


The concept of Marketing to Women is not new. But many brands are still failing to embrace the proven principles of reaching and connecting with female consumers. Two of the world’s most recognized thought leaders on the subject have joined forces in this explosive look at why brands and organizations are failing to connect with the consumer segment making the majority of purchase decisions – women.

PurseStrings reveals new, proven ways to reach women and lifts the lid on some of the advertising industry’s most guarded secrets.

Global M2W Conference, Chicago


Fantastic content! I could listen to Amanda all day.

Business Bootcamp


Out of this world. Amanda's keynote is like a good movie - it has you thinking about it for days afterwards.



If you’re looking for a speaker who will over deliver and have your audiences talking long after she’s left the stage, book Amanda ... you won’t be disappointed.

First National Real Estate


One of the most engaging and funny speakers I’ve seen in a very long time. Amanda is the perfect combination of insight, entertainment, humour and take-aways. Nothing short of brilliant!

Indiana University Health


Amanda is a very enjoyable speaker with fantastic humor!

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