Arm Yourself: The industry response to the latest government Covid-19 campaigns
Following the two new COVID-19 vaccination campaigns that emerged over the weekend, Mumbrella went to a range of industry leaders to get their thoughts on how the government is encouraging Australians to get the jab.
The branding of agriculture
An unstoppable force in the Australian advertising landscape. Adam Ferrier hands delegates the keys to skyrocketed motivation.
What kind of product stories can you tell and how can you create an entire holistic brand experience from that? Adam brings his experience working with many of Australia's and the world's top brands to introduce unconventional award-winning, and effective ideas - all created by combining his passion for creativity and expertise within behavioural science.
Thinkerbell wins Creative Agency of the Year
The winners of this year's AdNews Agency of the Year Awards have been revealed, with Adam Ferrier's agency Thinkerbell scoring itself the title of Creative Agency of the Year after only two years in business.
The language of brands
It’s often said that the marketers need to learn the language of the board. I’m not so sure this is right. From what I see it’s more the case that the board needs to learn the language of the marketers, and that language is brand.
Odecast with Adam Ferrier
In this latest odecast Leanne Christie talks with one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics Adam Ferrier.
Why creativity is the new strategic frontier
There is a delicious irony in business at the moment. Many businesses are trying to humanise themselves - but they are hell bent on doing it through robotics and artificial intelligence (AI). Within this environment we should instead being saying Hi to good old H.I. or human intelligence.
And within this specifically I mean creativity. The future of your workforce will lie in being able to apply creativity, imagination, and strategy - the things AI doesn't do so well. Creativity in particular is shaping up to be the new frontier of strategic competitive advantage.
So, here's what I know about how to make creativity happen.
How to create a workplace culture that counts
The value of a strong workplace culture is no longer debated. It’s no surprise that the biggest brand on planet, Google, has also won Fortunes' Best Companies to Work For 6 years in a row. However, this begs two obvious questions a) what kind of culture should your place have, and b) how do you make it happen. Read on.
What's the single biggest skill missing from organisations today?
The other day I was making my son breakfast. I was carefully assembling his preferred mix of Weet-Bix, Chia seeds, cinnamon, greek yogurt and honey. He said to me 'Daddy you're the Wheet-Bix' professor. It both took me by surprise, and made me laugh. I guess the point my enlighted 4 year was making is that it's pretty easy to be considered a professor these days, where everyone is an expert in anything.
Why We Do What We Do
Creativity and ideas often go hand in hand; we think of those who can write, paint, create as ideas people and nowhere is this more evident than in the world of advertising.
Thought leader for motivating change through the science of behavioural economics and creativity