Arm Yourself: The industry response to the latest government Covid-19 campaigns

July 14th 2021

Following the two new COVID-19 vaccination campaigns that emerged over the weekend, Mumbrella went to a range of industry leaders to get their thoughts on how the government is encouraging Australians to get the jab.

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Adam Ferrier is the founder of THINKERBELL, an agency that creates 'measured magic'. Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He's also the author of “The Advertising Effect” and part of The Australian Creatives’ ‘Power 20’; A regular on the Gruen Transfer and featured on The Project, Celebrity Apprentice and ABC Radio.

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