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Bruce Turkel

Bruce helps his audiences understand how to make their brands relevant to their customers and how to differentiate themselves from competitors.

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Bruce is a sought-after speaker on the subjects of branding, creativity, innovation, and leadership. An accomplished passionate presenter, he gladly shares easy-to-follow, proven steps for building brand value with his audiences.

Bruce has an overarching theme for his talks: "it's all about them." Bruce instructs your audience members to focus on their customers, not their products or services, helping them to open their minds and discover their creativity. Drawing from his 30-plus years of ad agency experience, Bruce helps your audiences understand how to make their brands attractive to their customers, as well as how innovation can differentiate them from their competitors.

Bruce is captivating and insightful on stage. His unique presentations combine engaging wit, creative insights, thought-provoking ideas and smoking hot notes on his harmonica.

Satisfied audiences from Bruce's talks at MIT, Harvard, CHRIS and TEDx, and attendees at hundreds of corporate and industry events all agree that Bruce's message, entertainment value, and inspiration stick around long after the session is over. That's when your participants go back to work and think… differently.

Bruce was recently listed within the World's Top 30 Brand Professionals for 2021 by Global Gurus.

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CC2CC - Company-Centric to Consumer-Centric Brand
Where Do Our Businesses Matter
Bruce Turkel’s Interactive Harmonica Experience
Is That All There Is?: What Are You Doing for the rest of Your Life?

Is That All There Is?: What Are You Doing for the rest of Your Life?

Some of us work hard and achieve our dreams. We grow the business, raise and launch our kids, and settle in for the long haul. Some of us have our dreams interrupted - the market changes, a health crisis intervenes, we fail despite our best efforts, we make a mistake, or having reached our destination, we get bored. Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is?”

Thus begins the search. Do we go back to school? Do we start a new business? Do we retire?

While the challenges are different for each of us, the question is universal. And Bruce Turkel has arrived with answers. Bruce’s widely-loved commentary and witty observations introduce a collection of engaging interviews with smart people who faced the same questions you are facing and are willing to share their experiences. You’ll discover personal stories of their own pivots - career changes, lifestyle shifts, and clever strategies for keeping life’s spark glowing. And every one of them are presented with the goal of helping you move forward in your own life.

Wondering what to do next? Start with this book!

Building Brand Value

Building Brand Value

Bruce Turkel explains how companies and individuals can build their brand value with simple, clear explanations, anecdotes, and illustrations.

Brain Darts: The Advertising Design of Turkel Schwartz & Partners

Brain Darts: The Advertising Design of Turkel Schwartz & Partners

Turkel Schwartz & Partners is an advertising agency. Our clients pay us to get people's attention. Since 1983 we have been creating messages that catch attention and present ideas - no matter how busy or distracted our audiences are.Simple, powerful, often humorous messages break through the clutter and stick in the minds of the people we aim them at.We call this kind of communication Brain Darts - the simplest, most-powerful messages that talk to our consumers in a way that they'll understand, appreciate, remember, and act on.Easy? No.Exciting? Certainly.Successful? Absolutely.Come take a trip through this book and look at some of the brain darts we've created over the last 15 years.

New Design Miami: The Edge of Graphic Design

New Design Miami: The Edge of Graphic Design

The New Design series celebrates some of the finest new design talents each featured city has to offer. This city-by-city tour is the insider's guide to dozens of design firms that are making an impact on the industry.

Selected by designers for designers, the work in these pages reveals what makes graphic design tick in the city of Miami. Fresh, new, and vital, this is a valuable collection for all design professionals, from advertising and media aficionados, to artists, educators, students, and all those with a strong interest in graphic design.

All about Them: Grow Your Business by Focusing on Others

All about Them: Grow Your Business by Focusing on Others

The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

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