Adam Ferrier is the founder of THINKERBELL, an agency that creates ‘measured magic’, and was recently awarded 3rd most creative agency in Australia, (and 12th most creative in the world). Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He’s also the author of The Advertising Effect and 'Stop Listening to the Customer: Try hearing your brand instead', part of The Australian Creatives’ ‘Power 20’; A regular on the Gruen Transfer, 7's Sunrise, and 10's The Project. Current Work: The creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world major advertising shows. Adam also created the successful board game The Analyst (translated into four languages), an unconference where 'ideas meet influnence called space, and a social cause agency called DOA (Decade of Action). Adam Ferrier doesn’t just think outside the square – he’s blown the square up.
An unstoppable force in the Australian advertising landscape. Adams hands delegates the keys to skyrocketed motivation – whether to buy, perform or change – through cognitive behavioural psychology and a deep understanding of behavioural economics. Adam also sits on the boards of social giving company Good Thnx, social influencing company TRIBE, and the Public Interest Journalism Initiative (PIJI). Adam's married to Anna, and has two boys Asterix and Arturo.
As a speaker Adam brings his experience working with many of Australia's and the world's top brands to introduce unconventional award-winning, and effective ideas - all created by combining his passion for creativity and expertise within behavioural science.
Adam's unique thinking and consumer insights had a massive impact on our delegates. His quirky presentation was a breath of fresh air that was amazing and thought provoking.
His message cuts cleanly through all the noise, and is quickly and deeply absorbed.
Adam was outstanding and his presentation was relevant and thought provoking.
Australian Restructuring Insolvency & Turnaround Association
Adam’s session was a great mix of taking people out of their comfort zones, impactful thinking, humour.
Chief Executive Officer SOCAP Australia
He has the ability to make people who are not used to thinking differently, do so! Australian boardrooms need more Adam Ferriers.
IFAA - Independent Fund Administrators & Advisers
100% of delegates rated Adam Ferrier’s presentation “How to change people’s behaviour (yes really)” at Mumbrella360 as either ‘Excellent’, or ‘very good’.
My speaking topics...
The Role of Reinvention
How to know what to change and what to keep
In these crazy and off-kilter times some businesses will flourish, others disappear and many will struggle. Brands that have the ability to draw on their resources and reinvent themselves to take advantage of new conditions are off to a good start.
Adam has transformed his own businesses as well as help his clients transform during this crazy year. Over the last year Adam has:
- Taken his experiential festival company space, and turned it into Australia’s largest virtual dinner party
- Transferred 13cabs from a cab business to a courier business called 13things
- Helped to launch a new streaming service called Binge with Inactive Wear (perfect for lounging around the house in)
- Helped Bega launch a new honey business called B Honey off the back off some purpose-led technology that will keep Australia bee population safe from the deadly Varroa mite.
Adam takes a brand-led approach to innovation. Leveraging the core competencies of the business, finding the emotional promise and looking at how else that might be delivered.
In today's data swamped world we are at risk of being blindsided and taking our attention off our companies most valuable asset - our brand.
Understanding the customer, and their needs and wants has always been a part of building a brand and growing a successful business. However, in today's 'customer-obsessed' world the more you listen to the customer the more you're at risk of forgetting what your own point of view on the world is.
In this entertaining and informative keynote, Adam Ferrier looks at the role of the customer in building a business, what drives a customer's decisions, and how to use this information to build your brand or business.
Peppered with his signature wry humour and wit, Adam tackles the issues head-on by combining marketing science with case studies, acute personal observations and insights from around the world to deliver a truly unique perspective that is thought-provoking and makes a whole lot of sense.
In this keynote you will learn:
- How to embrace customer insights - the right way
- Brand first thinking
- Rules for strong brand building (building brand intelligence)
Whether it be your business, your brand or your people, everyone seems to be obsessed with finding and communicating their strengths. Seems like the right thing to do, problem is everyone else is doing it too. Our strengths are very likely to be generic. There is an alternative path to growth - we can learn from Batman, someone who gets his strength paradoxically by embracing (and amplifying) his weaknesses. Adam Ferrier will talk about the science behind this counter-intuitive approach, and why it's already working for many businesses around the world.
This talk draws on the fundamental drivers of human behaviour, and explains why we are all more attracted to businesses, brands, and people brave enough to be vulnerable. In this talk Adam will
- Encourage delegates to explore a new path to growth - embracing weakness
- Demonstrate the body of psychological and cultural evidence why this is such an effective path to growth
- Provide tactics and tools people can apply
- Use, and draw upon a number of case studies he has personally been involved in.
How To Change Behaviour
We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how.
Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:
- Encourage delegates to utilize the behavioural science behind motivation theory
- Shed light on the key factors that must exist to create lasting change
- Provide tools and techniques to put this new knowledge into practice
- Flip everything you thought you knew about why we do what we do on its head
Stop Listening to the Customer
Build a better, more distinctive, more valuable business or brand
If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands, and shares the proven strategies you can implement to amplify your uniqueness.
The customer is not always right. In fact, our obsession with the customer is devaluing brands by making them generic and forgettable. Brands have become consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data, instead of brand-led, where brands and businesses can truly become unique, interesting and highly profitable.
Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his counterintuitive approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to:
- Establish a strong, brand-led business
- Develop a unique brand by embracing and leveraging your weaknesses
- Define your brand using Ferrier’s brand-building formula
- Get your customers to pay attention to you by strategically creating weakness
Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening to their own brand.