Tested by science!

August 1st 2012

One of the big challenges organisations face when they book a presenter for a conference is "will the attendees walk away and actually change behaviour". In a world first Dr Adam Fraser wanted to put his clients minds at ease by having a University study test to see if his keynote presentation actually resulted in a measurable change in behaviour.

One of Dr Fraser's keynotes "The Third Space" focuses on improving business performance and leadership by altering behaviour in the transitional space (the Third Space) between different roles/tasks/environments. Specifically these behaviours are designed to help us be resilient to any challenges we have just faced and to then help us be adaptable to assume the right mindset for the next role/task/environment. One of its applications is to improve work life balance. These key behaviours are practiced in the transition between work and home to leave any baggage from work behind and to assume a mindset and behaviours that will get the most of your home environment.

Deakin University surveyed a mixed group of 600 small business owners and corporate employees, to measure their mood, mindset and behaviour in the home. Following this they attended a one hour keynote presentation on the Third Space. One month later the group was resurveyed by Deakin University. The results showed that the group showed a 41% improvement in mood, mindset and behaviour in the home.

The specific behaviours he asked them to do were:

Reflect: This is where they reflected on and analysed the day. However they were encouraged to only focus on what they had achieved and what had gone well for them. This activity of examining how they had grown and improved increased their level of positive emotion and put them in a growth mindset.

Rest: In this step they took time to relax and unwind. Being calm and present, allowed their physiology to recover from the stressful day. This phase also allowed their brain chemistry to support more constructive behaviours.

Reset: This is where they became clear about their intention for the home space and articulated the specific behaviours they wanted to exhibit. In other words how they wanted to 'show up' when they walked through the door. From our research the most important step that determined if people had a good interaction in the home was how they entered the home environment. If they walked in happy, calm and relaxed, they had a positive interaction. In contrast if they came home angry, frustrated and manic, they had a negative interaction.

When asked why Dr Fraser had his keynote researched to see if it resulted in a measurable outcome, he replied "A trend I am seeing is that organisations are wanting less of the rah rah motivation and more substance and research behind the presentations they have at conferences."

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